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German veneer sector wants to improve its image

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Published in issue 24/2012
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The German timber industry federation Hauptverband der Deutschen Holzindustrie (HDH), based in Bad Honnef, wants to step up its activities to boost veneer sales as the operator of Initiative Furnier und Natur (IFN), formerly headquartered in Wiesbaden. The communication strategy, which was announced at the furniture ...

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