Praktiker will be positioned as discounter again after all

On 2 May 2013, Praktiker AG, Kirkel, Germany, re-opened its DIY superstore in Neumünster, Germany, as a pilot business location. The future concept of the Praktiker sales channel involves a renewed change in strategy, which CEO Armin Burger explained at a press conference in Hamburg on 25 April. The current executive ...

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