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Kährs to integrate Upofloor into umbrella brand by 2021

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Published in issue 18/2020
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The flooring group Kährs Holding AB of Nybro, Sweden wants to successively integrate the "Upofloor" brand, geared to resilient flooring, into the "Kährs" umbrella brand by 2021. Since the acquisition of the flooring manufacturer Karelia-Upofloor Oy of Kuopio in 2012, Kährs has been pursuing a two-brand strategy ...

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