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Jysk invests €250m in rebranding project

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Published in issue 38/2021
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Danish Jysk Group (Brabrand) has budgeted a total of €250m for its rebranding project. In addition to the name change from Dänisches Bettenlager to Jysk, the project also includes the conversion of a total of around 970 stores in Germany to the new store concept 3.0. The store concept provides for a range ...

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