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IVC pooling its range of products under one name

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Published in issue 5/2019
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International Vinyl Company N.V. (IVC Group), which is based in Avelgem, Belgium and part of the US flooring company Mohawk Industries Inc., has adopted a uniform brand strategy for its entire range of commercial products. Until now, each product line has had a separate brand: Moduleo for luxury vinyl tiles (LVT), ...

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