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Hagebau pursues eCommerce & umbrella brand strategy

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Published in issue 19/2019
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On 28 March 2018 the supervisory board of Hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG (Soltau) commissioned the management board with the task of developing a national umbrella brand strategy. According to the chairman of the management board Jan Buck-Emden, Hagebau intends to appoint an external advisor ...

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