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ADA to switch to single-brand strategy in upcoming autumn

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Published in issue 28/2023
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Austrian upholstered furniture and bed manufacturer ADA Möbelwerke Holding AG (Anger) is to combine its existing own-brands ADA Austria premium and ADA trendline in autumn 2023 under the new brand ADA. Mindful living. The Alina brand will be retained for white-label products. Cooperations with licence partners such ...

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upholstery furniture
bedroom furniture
Mattresses
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Companies
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