Fridholm is new director of Swedish Wood

Effective April 1, Mathias Fridholm took over the position of Director at Swedish Wood (Svensk Trä). Before joining the marketing and sales promotion company of the Swedish Forest Industries Federation (Skogsindustrierna), Fridholm was Business Performance Manager at Svenska Celulosa Aktiebolaget (SCA) in the SCA Wood division. Prior to that, he was Vice President Marketing and Sales at SCA Wood and Managing Director of SCA Timber China & S.E. Asia Ltd.

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