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Bargain offers and expansions boost sales of German DIY-chains

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Published in issue 51/2003
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Sales had been influenced by the discounts offered by Praktiker AG in March The big-sized German DIY-chains meanwhile are achieving an increase in sales primarily by offering discounts and low- price guarantees, as well as by expansion projects abroad. Obi Bau- & Heimwerkermärkte GmbH & Co. Franchise Center KG with ...

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