In its 2021/2022 financial year (31 Aug.), turnover of Ikea Deutschland increased by 7.1% to €5.684bn. The increase was exclusively attributable to brick-and-mortar business, which rose again by 25.6% to €4.208bn. E-commerce turnover, by contrast, plunged 25.5% to €1.302bn. As a result, the proportion of total turnover generated online dropped by almost one-third to 24.5%. Nevertheless, the e-commerce proportion is still more than twice as high as it was prior to the pandemic. In the 2018/2019 financial year, the online proportion was still just shy of 10%. In 2019/2020, the e-commerce proportion had increased to around 16%. In 2020/2021, turnover of Ikea’s 54 furnishing stores in Germany had slumped by around one-fourth due to the almost five-month-long corona-related lockdown. Online turnover, by contrast, had approximately doubled. Total turnover had declined by 3.2%. In 2016/2017 i.e. five years ago, E-commerce turnover had amounted to 304 Mio € and thus accounted for only around 6 % of total turnover of €4,867bn.
