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Parador has established new Commercial Business Unit

13.09.2018 − 

Parador has divided its activities into three new business units. At the same time, product management, previously headed by Frank Beerhorst, was reorganized. The activities in the laminate flooring, modular flooring and vinyl flooring product areas were combined in the business unit "Synthetic and Wood-Based Panels". Product management in this area is the responsibility of Christoph Wellekötter, who was previously responsible for elastic floor coverings at Parador.

The Wood Flooring, Panels and Mouldings product areas form the Parquet and Interior Design business unit. Product management lies with Michael Meier, who joined Parador at the beginning of September. He previously worked for various building element manufacturers, including as a member of the management board of ter Hürne from October 2007 to December 2016.

Parador has founded the new "Commercial" business unit, which will be headed by Beerhorst in the future, to expand its worldwide contract business. All three product managers and business unit heads report to Dirk Nowak, Product & Brand Manager at Parador. The Parador management continues to consist of Lubert Winnecken as Chairman and Hendrik Voss.

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