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Deceuninck brings brands together under one roof

21.01.2019 − 

The Belgian window and building profile manufacturer Deceuninck intends to combine its two product brands "Inoutic" and "Deceuninck" under the global umbrella brand "Deceuninck" in the future. The German subsidiary Inoutic/Deceuninck GmbH, headquartered in Bogen, primarily produces plastic profile systems for windows, doors and roller shutters, which are currently sold under the Inoutic name in a total of 16 European countries.

According to an announcement published on 16 January, the rebranding process has already been initiated. Until the next edition of the Fensterbau Frontale trade fair in 2020, the unification of product names should be fully implemented.

The reorientation is designed as a medium to long-term process. The company name of the German subsidiary is to be retained for the time being. However, the logo will already be adapted this year. By merging to one brand, production processes and logistics are to become more efficient in the future. Further restructuring measures are not planned. Deceuninck also manufactures WPC products such as decking boards and facade claddings in Belgium and distributes them via Inoutic, among others. The material name "Twinson" used in this area will be retained.

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