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Altro dropping “Debolon” in harmonised brand image

02.10.2019 − 

British Altro Group will be marketing the products manufactured by the German subsidiary Debolon Dessauer Bodenbeläge under the global brand name of “Altro” in future. The additional word “Debolon” is being dropped. In a letter dated 13 September 2019, the company notifies its customers that the harmonisation of its global brand image comes into force immediately. The name of the German company is being retained, however. No changes are planned in the product range either. The Debolon flooring range covers Luxury Vinyl Tiles (LVT) and rolled products. The company also offers wall systems and a stair system.

Debolon has been part of Altro Group for roughly four years. In an initial step, the British company had purchased a majority share in November 2015. The remaining share of 20 % was acquired with effect from 1 January 2018. According to the information last published in the Federal Gazette, Debolon had roughly 115 employees in its business year 2017 and produced 1.647m m² of flooring.

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